http://www.weareblink.com/2009/01/burger-king-gets-peope-to-dump-facebook-friends-for-free-burgers/ Graphic design / Web design / Illustration / Online marketing Sun, 05 Sep 2010 11:29:26 +0200 hourly 1 http://www.weareblink.com/2009/01/burger-king-gets-peope-to-dump-facebook-friends-for-free-burgers/comment-page-1/#comment-28 Want to engage your customers using social media? Can Facebook really return a high ROI for B2C campaigns? Thu, 07 Jan 2010 22:07:40 +0000 http://bubblegumkitten.wordpress.com/?p=68#comment-28 [...] Another company who were heading in the direction of getting it right were Burger King with their ‘delete 10 people and get a free burger’ campaign, sure it was pulled after a week – but a lot of people installed that app and passed it to friends and the follow up marketing was quick, intelligent and spread the word further than if they hadn’t been blocked. (I recommend you read my review of the rather brilliant BK campaign here if you missed it – http://www.bubblegumkitten.com/2009/01/burger-king-gets-peope-to-dump-facebook-friends-for-free-burg...) [...] [...] Another company who were heading in the direction of getting it right were Burger King with their ‘delete 10 people and get a free burger’ campaign, sure it was pulled after a week – but a lot of people installed that app and passed it to friends and the follow up marketing was quick, intelligent and spread the word further than if they hadn’t been blocked. (I recommend you read my review of the rather brilliant BK campaign here if you missed it – http://www.bubblegumkitten.com/2009/01/burger-king-gets-peope-to-dump-facebook-friends-for-free-burg...) [...]

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