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	<title>Comments on: iTunes Drops DRM&#8230;</title>
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	<link>http://www.weareblink.com/2009/01/itunes-drops-drm/</link>
	<description>Graphic design / Web design / Illustration / Online marketing</description>
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		<title>By: bubblegumkitten</title>
		<link>http://www.weareblink.com/2009/01/itunes-drops-drm/comment-page-1/#comment-3</link>
		<dc:creator>bubblegumkitten</dc:creator>
		<pubDate>Thu, 08 Jan 2009 22:37:40 +0000</pubDate>
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		<description>Hi Simon,

Am well thanks.

Very good point about the fee to remove DRM from previously bought titles - this will generate a huge revenue if people using iTunes from the start want to un-DRM their current tracks...

I wonder if they will greatly reduce this fee. Prehaps they will move from a fee per track to a &#039;free your collection&#039; single price? I am pretty sure the number of complaints will be quite high if they do stick with a per track price, they risk being seen as penalising loyal and long term customers.</description>
		<content:encoded><![CDATA[<p>Hi Simon,</p>
<p>Am well thanks.</p>
<p>Very good point about the fee to remove DRM from previously bought titles &#8211; this will generate a huge revenue if people using iTunes from the start want to un-DRM their current tracks&#8230;</p>
<p>I wonder if they will greatly reduce this fee. Prehaps they will move from a fee per track to a &#8216;free your collection&#8217; single price? I am pretty sure the number of complaints will be quite high if they do stick with a per track price, they risk being seen as penalising loyal and long term customers.</p>
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		<title>By: simonianson</title>
		<link>http://www.weareblink.com/2009/01/itunes-drops-drm/comment-page-1/#comment-2</link>
		<dc:creator>simonianson</dc:creator>
		<pubDate>Thu, 08 Jan 2009 08:56:09 +0000</pubDate>
		<guid isPermaLink="false">http://bubblegumkitten.wordpress.com/?p=63#comment-2</guid>
		<description>Woo Haa Haa - I&#039;ve found your blog. There&#039;s no escape now!

The variable pricing thing was a concession to the record labels to force through the DRM thing. It&#039;s something they&#039;ve wanted from the start. The thing that annoys me is that the DRM-free music doesn&#039;t work retrospectively. If I want to DRM-free my collection then I&#039;ll have to pay per track to release it from its shackles. TechCrunch did some fag packet calculations. If every track that had been purchased on iTunes was released from DRM it would generate $1.8bn in revenue. Great for the record labels. But hey, they&#039;re dead anyway longer term.

Hope you&#039;re keeping well.</description>
		<content:encoded><![CDATA[<p>Woo Haa Haa &#8211; I&#8217;ve found your blog. There&#8217;s no escape now!</p>
<p>The variable pricing thing was a concession to the record labels to force through the DRM thing. It&#8217;s something they&#8217;ve wanted from the start. The thing that annoys me is that the DRM-free music doesn&#8217;t work retrospectively. If I want to DRM-free my collection then I&#8217;ll have to pay per track to release it from its shackles. TechCrunch did some fag packet calculations. If every track that had been purchased on iTunes was released from DRM it would generate $1.8bn in revenue. Great for the record labels. But hey, they&#8217;re dead anyway longer term.</p>
<p>Hope you&#8217;re keeping well.</p>
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