Blink Design Studios

Another gem from the guys at DAG Designlab

I came across this Israeli design company not that long go and was really struck by their simple well executed designs. They seem to specialise in finding beautiful solutions which allow for clean and innovative design ideas to become a reality.

For example; their milk carton designs use a cunning injection molding system which allows inputted data to effect the shape of the bottle produced using the same mold. Any input could be used to generate a new bottle design for the next day. The mold uses pins which move the walls of the shape in 3D to create the new formation. They also used a weather feed to determine the colour of the bottle as well – creating quite a variety of interesting results without an extra material or labour costs. They say that One mold can create 3.6 million different shaped bottles.

This means that as well as creating a very dynamic product packaging design which is as intriguing as it is fun, it is also a hugely cost effective way of creating a variety of containers from the same mold.

On top of this already wonderful little idea, the limitations of the mold itself add to the appeal. The limited set of pieces give each iteration a feeling of being part of a set – a brand identity regardless of colour or formation.

The only downside I can see would be shelf stacking issues as supermarkets would have to factor in the shape variations when calculating how many to order for the shelves. But really – as the footprint of the product could be limited – this wouldn’t be much of an issue.

I look forward to some lovely designs coming from these guys in the future.

links:
The DAG milk bottle designs page can be found here
The DAG homepage can be found here

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