Client: Bang & Olufsen
Project: E-commerce optimisation, web and email design
We worked with B&O’s main marketing provider to supply design and html for a range of web and email based projects. We worked on the redesign and optimisation of their shopping cart experience initially. We then produced their welcome email programme, designing the signup pages and emails. We also designed and built their purchase plan micro-site and email confirmations and later a set of optimised PPC search landing pages and banner ads to drive traffic to the new channel.
B&O are an amazing company with incredible attention to detail and passion in everything they do. They flew us over for a few days to meet the team, brainstorm and try out their wonderful products at one of their main offices in Copenhagen. Needless to say, everyone on the project came back wanting to buy one of the products from the B&O Play line we were working on!