Project: Review and redesign of shopping cart experience, global
Freecom decided to upgrade their flagship site’s 5 page shopping cart experience to improve their conversion rates. As the upgrade and alterations Blink designed for the UK site improved their conversion rates significantly, the new design will also be rolled out to all their other language sites globally.
Freecom needed the new shopping cart to work with their existing site, be easy to understand and navigate, give the user more functionality to edit and understand charges on their order. As well as these functional alterations, the pages needed to look more appealing and reassure users of the security of the site so they felt safe to buy.
Blink, in conjunction with Digital River, reviewed the existing user experience and the pain points of their customers and the opportunities to increase interaction that could be added. Blink then managed the redesign process resulting in a new user journey and experience designs. The new cart is much easier to understand and use, with helpful tool tips and higher contrast on text colour. The new cart layout makes it clearer where in the purchase process you are, the security of the site and has a cleaner more modern look which complements the main site. We also suggested the addition of clear banners with deal information, such as free shipping offers, to highlight their money back guarantee and also added a suggested product box to show buyers related items to those in their cart. The new pages are already having a large positive impact on cart conversion rates.