Client: Glasses Direct

Project: New email marketing template suite creation

Glasses Direct asked Blink Design Studios to step in with our email marketing expertise to design a suite of templates for ongoing email marketing communications. The project consisted of producing a series of designs for use throughout the year from initial consultation, design and also html builds.

They wanted a magazine or catalogue feel for the designs which showcased their product photography whilst still reflecting their online brand look and feel. We focused on allowing them to have one large graphic based promotion, which was dynamically chosen based on the recipients gender, backed up by several secondary products either from the promotion or which were complimentary. Several of the designs also allowed for more or less rows of products to be used adding to it’s flexibility and reuse value.

Work included: Email consultation and design, email coding.